Richard Lucas has been building custom guitars for the past 10 years. His attention to detail borders on obsessive and the quality of his work is a testament to the amount of thought and care that goes into every instrument he builds.
Richard came to us with the idea to create some content designed to showcase his work and grow his presence online. We decided the best way to do this is to tell his story in a mini documentary that takes the viewer inside the mind (and the workshop) of a master craftsman, committed to perfection.
Approx. running time – 5m57s